The Dog Matters Pro Booking Process That Increases Client Cooperation

The Dog Matters Pro Booking Process That Increases Client Cooperation

By Tenille Williams

As I mentioned, I don’t do free lessons. However, I don’t go straight for a program sale either.

For both my sake and the client, I like to know if we’re going to be a good fit to work together. I want to sell to people that will enjoy working with me and me with them.

So I offer an initial consult which I charge for. This has several benefits:

  1. The client is showing that they are willing to invest and not just freebie hunting
  2. A buyer is more likely to buy again – if they have invested a small amount they are more likely to upgrade to a large amount
  3. I can assess the dog and situation thoroughly and know which program to recommend them afterwards. Or, if they truly only need one lesson then we can leave it at that and everyone is happy.
  4. It’s easier to sell a smaller commitment before you and the client get to know each other and see that you would be a good fit to work together

If you prefer to offer a free lesson first, that is okay and free offers can convert to paid offers. But I have found with myself and my Masterclass students that the conversion from the initial lesson to a program is actually higher when the first lesson is paid for.

Ok, so we’ve established that my preferred way to book clients is to book an initial lesson first, which is charged for.

Once this lesson is completed, I sit down with the client/s and go through their options for a program, highlighting the program that I feel is the best fit for their situation – because people like that guidance of knowing which one the professional thinks is best.

Now, I mainly do this for private lessons but you can also do it this way for classes or board and train programs. If you’re offering something different, feel free to mix it up.

By operating this way, the program is an upsell and it happens after everyone has spent some time together and the client knows exactly what they’re signing up for – another benefit. Wouldn’t you feel more comfortable to invest money with someone you have got to know a little?



Before I even get to the point of offering a program at the end of the first lesson, I need to book the initial lesson. Booking this in is a golden opportunity to find out the prospective client’s commitment level. Are they going to take training seriously? Can they follow instructions?

So I have the clients commit to spending a little time beforehand completing some tasks.

The tasks are:

  1. Sign a training agreement.
  2. Fill in a behaviour questionnaire about their dog
  3. Pre-pay for the lesson

If a client is able to complete this for me, we have started the relationship where I give instructions and they comply.

I can tell you that every single client I have had question this process has also been the type of client that is uncooperative or uncommitted in the dog training lessons. So now if someone argues this process, I recommend that we aren’t a good fit to work together.

It might sound harsh but I’ve learned that I would rather save my time and energy for those who are going to be a good fit because they’re also the ones who will get the best results.

Once this booking process is completed by the client, they have demonstrated:

  • They can commit time
  • They can commit effort
  • They can commit financially

Can you see how going through this simple booking process screens your clients and sets the tone of the working relationship from the beginning?

If you want to set up a system like this, there’s no need to over complicate it. I like to do it digitally – all over email. You might use an online booking system or a paper form. This sort of thing always evolves as your business does so the most important thing is to get started with what you are able to do now and adapt from there.

So at this point, hopefully I’ve given you lots of ideas to grow your training business. But I know you might still be asking – how do I get more clients in the first place?

They need to know you exist. They need to contact you. You need to be able to get them to say yes to the booking.

There’s so many factors to a successful business and the reality is that most trainers are great at training dogs but are totally lost with growing and running a successful business.

If you’d like some guidance to put into place all of what we have covered today and a whole lot more to raise your lifestyle and income to the next level, running a dog training business that feels right to you so you can keep the passion alive and profit, click the button below to read on.

The Power Of The Dog Matters Pro System

By Tenille Williams

The Real Reason Why Your Dog Training Business Is Struggling

The Real Reason Why Your Dog Training Business Is Struggling

By Tenille Williams

And what you can do about it right now…

If you’re a dog trainer in business, you’ve likely heard many times about what a struggle it is to make a living running your own dog training business. Maybe you’ve heard it so much that you believe it and now you tell yourself that it’s true.

Yet, you KNOW there’s trainers out there making a full time living with their dog training businesses. Some are making a high income as a solo trainer! How do they do it, and if they can do it, why can’t you?

If you want the answer to these questions, grab your favourite beverage and stick around because I’m here to help you grow the dog training business of your dreams.

Who Am I?

Hi, I’m Tenille. Nice to meet you.

I run a dog training business. When I started it LOTS of people both in and out of the industry told me not to get my hopes up, dog training is not a money making career, it’s a side business, etc.

Orrrr.. well meaning people looked at me with confusion and asked if I was a vet or groomer because they’ve never even heard of a dog training business as a career.

Have you ever heard any of those things? I bet you have. And it might be what led you to read an article like this one.

Here’s some of the myths I continue to hear about the dog training industry:

  • Dog training is a low income career or a side hobby business
  • There is no money in dog training
  • You need a facility to make money in dog training
  • People aren’t willing to spend a lot on dog training
  • You need a husband supporting you if you want to train dogs full time
  • You need to compete on price with your competitors
  • You should have 10,000 hours experience before you charge any amount of money for training dogs (LOL)
  • You need to work a lot of after hours and on weekends to run a dog training business
  • You need to run group classes if you’re a dog trainer because that’s what people want.

Despite being constantly told why I couldn’t make it, I did. And I did it on my terms.

Here’s what MY dog training business looks like:

  • I don’t work weekends unless I choose to
  • I see clients three days per week – all week days
  • I see a max of 3-4 clients on any given day
  • In a recent 12 month period I have made over $111,000 revenue from one on one dog training clients alone – only seeing clients 3 days per week
  • I don’t have a facility
  • I don’t do board and train
  • I bring home more than my husband
  • The latest I finish work is 7:00 pm and that’s not often
  • I don’t currently run group classes

So as you can see, dog training is viable business and in fact can be lucrative and you don’t have to sacrifice your desired lifestyle to do so.

In case you know me a little and were wondering, the other days of my week, I work on providing online content to lovely people such as yourself and dog owners, but I didn’t include any income from that in the above figure.

Whether you’d like to take more time off, spend weekends with family, take more vacations or just take off the financial pressure, you don’t need to give up doing what you love to achieve that.

That’s a really strong belief of mine – everyone should be able to do a job they enjoy. We spend a lot of time at work and this life is short – we should enjoy it and profit from it too. Don’t you agree?


The Struggle Is Real

I get it, it doesn’t always seem easy. You might wonder if I’m just lucky or have some amazing secret. You might be stuck in a job afraid to leave it’s security, like I was.

Like sooo many other trainers are.

I had a full time government job and I just couldn’t see a way out, so I definitely get where you’re at if that’s you.

The thing is, I was so scared to leave and run a dog training business because I believed the myths about it. And if you aren’t willing to let that belief go and replace it with a new belief that it’s possible for you, you’ll never make it.

In fact, I believe the biggest obstacle to many business owners is FEAR. And the fears come from those myths, from listening to others who don’t know the possibilities, and from letting it become the voice in your head that tells you that you can’t do it.

Hopefully by telling you my story, I’ve started to address that for you.

Once I started to see that a full time income was possible and I stopped listening to the people who were telling me to play it safe and keep thinking small, the next step was to set up my business in a way that it could be profitable enough to replace my job’s income and support me.

But at first, I didn’t know the best way, so I kind of fumbled along. I was making some money but it wasn’t enough to support me. It was a slow road but I worked hard and I got to the point I was able to take a part time job instead of a full time job. Having more time to put into the business, it definitely grew faster. I got to the point I could almost afford to leave my job, but it was still so scary I put it off way too long.

Let me tell you, my only regret is not taking that leap sooner. FOCUSING, all in, on growing your business makes a massive difference if you’re able to do it.

But if I knew then what I knew now, it would have taken off even faster.

I did go full time hours with my business, but I was making, “just enough.” I think this is a place a lot of trainers stay in their businesses – just enough to get by.

And when you’re working so hard but making just enough or not enough, that leads to burnout. NOT a place you want to be.

I actually got to a point I thought about finding something else to do for a living. That’s when i started learning about marketing. I enjoyed it. And I realised, I can apply this to my dog training business and make it soar.

And that’s when things really took off.

I’m going to tell you the key changes I made so that you can do it too. By putting these three things into place in your training business, this could be your reality in the near future:

  • Your dog training career is both a passion, and a profitable business
  • You can make a full time living without needing a facility
  • Clients happily pay you higher prices
  • You can choose your rates, regardless of what your competition is charging
  • Your clients rave about you to everyone they know
  • You work your hours, on your terms
  • Your clients do their homework
  • You keep your passion for dog training AND make a good living!

So if you love working with dogs but don’t want to struggle…

If you wish your clients would do their homework more…

If you want to stop feeling like you’re working so hard chasing clients only to feel like you’re barely staying afloat…

If you’re ready to increase your revenue without burning out…

If you know other trainers out there are successful but you’re not sure how it can happen for you…

Why Your Dog Training Business Isn’t Working

By Tenille Williams

You Attract What You Put Out

You Attract What You Put Out

Check out my latest Facebook live session, “You Attract What You Put Out”, to give you an inspiration and insights for your dog training business.


The Secret to Creating Your Dream Schedule as a Dog Trainer – Is After Hours Work Compulsory?

The Secret to Creating Your Dream Schedule as a Dog Trainer – Is After Hours Work Compulsory?

When I started my business, every trainer I knew worked a lot of hours on weekends and nights to make sure they could see everyone. My mentors said it’s just the way it is, that it is going to be when you get the most work.

The thing about a service industry where you’re making appointments with clients, is that your availability needs to match your client’s. They need income to pay you, often meaning that you’ll need to make appointments outside of standard working hours.  

Dog training classes are traditionally held on weeknights or weekends so that more people can attend. If you’re running group classes, it makes sense to hold one during these times.

Does that mean that all dog trainers need to slave away after hours and on weekends?

Like many dog trainer business myths, this is one that just comes with the territory. But one thing that I’ve learned is that if you have your own business, you can shape it to run the way you enjoy it. If you don’t like something about it, you can change it. Including how much work you do out of hours and which clients you accept.

If you want to accommodate every client, you’ll need to work some after hours and/or weekends. The real question is – do you really need to run your business to suit everyone and anyone that enquires?

Most dog trainers will do it this way. They’ll try to say yes to everyone that calls and book in anything they can get. Inevitably resulting in burn out – working all hours for minimal pay. This is due to fear. Fear that if they don’t take every client, they won’t be able to cover the costs as their business strategy continually needs more and more money, time and effort. As well as fear that if they raised their standards and said no to anyone, their business would start to crumble. It is a costly mistake because they’ve set up a business model that traps them in a continual cycle of grasping for new clients.

If you work like every other dog trainer, you’ll get the sames results as every other dog trainer – including the results in your personal life and your work-life balance, or lack thereof.

You may already know, I only run private lessons and online coaching. This is due to realising that the reason I want to work for myself is to shape the lifestyle that I desire. If my work still dictated my lifestyle and free time, I may as well have continued working for someone else.

While the online part of my job now affords me more time flexibility, it hasn’t always been that way. Before I started online training, I made a full time income on only private dog training lessons – three days per week, weekdays only. I limit how many days per week I will work after hours (7pm finishes at the latest) and I make only the occasional and very rare exception for a Saturday appointment for those who travel long distances to come for a consultation.

Because I set the standard of what my available hours are, most people are happy to work in with it.

Think about it – have you ever had to change YOUR schedule to see a professional that you needed to hire? It happens all the time – dentists, doctors, tradespeople, the vet clinic, specialists, after school activities for the kids – you just make it work. And as you’re also a professional that the client needs, they can make it work too – probably more often than you think.

Group Dog Training Classes – The Benefits and The Beliefs

Before I switched to private lessons only, I ran Saturday morning group classes for a few years. I admit I only started group classes in the first place because I was convinced by other trainers that it was a compulsory part of the business.

I enjoyed the group classes a lot. We had such an awesome group of clients. I say, if you enjoy group classes, run them whenever you would like to! At first, you may have more people wanting a weeknight or weekend session. Regardless, run the sessions the way you want, because it’s what YOU want. If you’re happy working weekends, that’s cool too.

If you’re not, you can run a middle of the day, week day group class if it’s what you prefer. Could everyone attend? Nope. Do you want everyone to attend? Nope. You want ideal clients. This means clients that can only attend on weekends no longer fit into the category of the ideal client for your classes. And that’s ok!

Many trainers make most of their income from group classes (they are certainly popular). When I started out, I was told that is where the money is because group classes are what the public wants. Why do they want it? Is it because of the long standing image of training a dog being in a group dog obedience class? It might be what they think they want, but is it what they really need? Some clients may be better off with private lessons or a board and train program.

If you love offering group classes, you will be the best dog training class in your town – no matter the time slot. However, if you’re showing up resenting the fact that it’s a cold Sunday morning and you’d rather be in bed, you won’t be at your best nor do your best work.

In short – offer group classes if you enjoy it. If not, don’t feel that you have to offer them. If you want to run group classes but don’t want to work every weekend, become inventive! You might be happier running a block of weekend classes, then having a few weekends off before the next block. Maybe you could offer a day time class with a twist – like a dog training group for stay at home mums, where you team up with a baby sitter to help with the kids while the mums have fun at dog school.

I did enjoy my group classes, but I no longer wanted to commit every Saturday morning to work. So I stopped the classes and focused on offering the best private lessons. That is what I’m known for and attract more of. Essentially, putting the majority of your focus into one main service can only make that service better.

The Ideal Client

Do you know who your ideal client is? If you’re booking anyone with a dog, the answer is no.

You should know the type of client you want to attract and work with. Most trainers try to book everyone, then wonder why the human end of the leash is so frustrating and difficult to work with. By attracting your ideal clients, you’ll find people that are more cooperative, enjoyable to be around and fit to your schedule.

For example, my ideal client can make a booking in the day time and has a flexible work schedule to be able to do so. I know in my mind the age range, the location, the type of dog problem and the personality type I like to work with and aim to attract.

If you haven’t heard of the concept of attracting your ideal client, you should attend my free workshop, where you can learn how to attract the type of client you love to work with and increase your income. Register here.

Do It Your Way

If you work more hours, you can fit in more clients – that is simple maths. However, more isn’t necessarily better. I prefer the quality over quantity approach.

Just because most trainers operate a certain way, it doesn’t mean you have to structure your business to follow suit. No particular type of training service or operating hours is essential for a successful business. If you’re slaving away all hours, still not feeling like you’re making enough money and always feeling exhausted, this is a sign that something needs to change. If you are fine with some after hours work that is great. But if you’re hating it and wishing you could have more weekends off, it’s up to you to change the way you operate.

It’s all part of structuring your business to provide you with your ideal work-life balance. At the end of the day, if you don’t love your business and the lifestyle it provides you, what are you gaining from being your own boss?

Let me know in the comments – do you design your training business to work for you?

Want to create the dog training business of your dreams, increase your income and get better clients? Make sure you catch the free online training – register here.

“My Town Is Different” – Why You Should Think Again If You Believe People Won’t Pay More For Dog Training In Your Area

“My Town Is Different” – Why You Should Think Again If You Believe People Won’t Pay More For Dog Training In Your Area

If I had a dollar for every time I heard, “my area is different,” or some version of that, well, I’d have a lot of extra dollars!

Unfortunately, this phrase comes out of the mouths and minds of dog trainers all over the world. No matter where they live, every trainer thinks that their area really is different. In fact, this way of thinking isn’t unique to dog trainers, it’s one of the most common objections of many small business owners.

I hear it a lot in my town too, from all sorts of business owners or people that are thinking of starting a business, but putting it off because, “people here won’t pay for that. You know what it’s like in this town!”

I find this really sad because these people believe this to be true to the point they don’t bother trying. Why try building a business if you know in your mind that no one around you will pay for your services?

A belief that for whatever reason, “it probably won’t work out,” is the biggest roadblock that stops people from doing and getting what they truly want in life. They often think that they aren’t good enough, or why should they be the one to do it, someone else is already doing it, or it just won’t work because of what people are like in their area.

I think when it comes down to it, all of this comes from a place of fear of failure and fear of what others will think of us if we do fail. It’s something I have experienced and still do with certain things. It’s a very normal human trait that draws the line between those who are successful and those who aren’t.

Successful people still feel fear, but they push through it and do it anyway. Unsuccessful people let fear stop them from taking the leap. Either the leap to start in the first place, or the leap to take things to greater heights.

If you’ve read any of my other posts or attended my online workshop, you know that I too believed that people wouldn’t pay much for dog training in my area. There’s a strong belief in people throughout my town that locals are stingy, always looking for the cheapest deal and don’t like to spend money on anything. The biggest mistake I initially made was believing it too.

Sure, people don’t like to spend more money than they have to. People in general look for cheaper deals when shopping for a product or service. And there’ll always be those who simply aren’t willing to fork out any significant amount of money on their dogs. This isn’t an area issue. This is just what humans are like everywhere. Everywhere you go you will find people that don’t believe there is any value in spending money on dog training.

And in every location there is also the opposite: people that would do anything to make sure their dogs are happy, healthy and safe. People that recognise the value to hiring a dog trainer and see how much better it can make their life.

It’s not about finding who has more money that they can afford to spend and who has less. It’s not about finding the wealthier areas. In fact, you may find, like I have, that rich people hesitate the most before spending money. That’s likely one reason why they’re rich, they don’t spend willy-nilly!

No, it’s not about how much money people have or if they live in a wealthy area. It’s all about the value they perceive in the service.

If someone truly realises how much value there is in having their dog trained by you, the price is near irrelevant.

It’s all about the changes you can make to their lives through training their dogs and solving their dog problems. If you focus on that transformation in your marketing messages, prospects will be sold on your services before the price is ever revealed.

The problem is, negativity is contagious. Instead of focusing on the great things they can achieve with their business, dog trainers are looking at what other dog trainers are doing and thinking they have to do it the same way. And when they do it the same way they get the same result – low rates, competing on price, struggling to get enough clients and ultimately burnout.

The side effects are clients that don’t listen or do their homework, and a constant struggle to get results. Just like those other dog trainers have. 

This is how it becomes the norm and dog trainers truly believe throughout the industry that they just can’t be in it for money. Dog training is just a low paying job working with difficult people that just don’t listen, right?

All these flow on effects that ultimately come from the trainer not truly valuing what they can provide and not having enough self belief! Like many things in business, it all comes down to MINDSET.

Do you think the other dog trainers in your area are all better trainers than you? I doubt it. I certainly hope not!

Surely you have the confidence to know you’ve got a lot of really good stuff to offer. You can be the best trainer in your area. And if you’re the best? Why wouldn’t you be the most expensive?

For customers to appreciate that the service you offer is high quality (because it IS), it should come with a high quality price tag. And as you know, “you get what you pay for,” is a mantra ingrained into many people’s beliefs. Why would they value your services if you’re charging peanuts?

But What About Tiny Towns?

Really, really tiny towns might have less customers to go around, sure. But all you need to do is think outside the box and be willing to put in the work. Start with your town – forget the notion that people there are any different to anywhere else in the world as to what they will or won’t pay for, or how much. Establish yourself as the go to dog expert and build that stellar reputation.

Unless you live on another planet with an alien race, the psychology of what makes people buy or not buy is the same everywhere.

So your main issue could be literally running out of people with dogs. Even then, how long will that take?

The next thing I would do is either/or

  1. Do visits to the next nearest town
  2. Add a secondary service
  3. Train over the phone or internet to the next closest town


Whatever you do, don’t give up before you try.

“But Tenille, the competition is so cheap!”

Well, sucks to be them! You’re not a Kmart, don’t compete on price. Compete on quality.

Do you know what my main competition was for the first few years I ran my business? A FREE dog trainer. She was completely free, even for one on one lessons. At first, I admit, I was worried. My stomach actually sank when I found out she existed. It held me back from charging what I really wanted to charge. I stalled every time and thought of her every time I was going to raise my rates. On top of that, the paid group dog training classes in the area were half the cost or less compared to mine.

But you know what? They all actually helped me gain business. Even when I raised my rates. Why? Because I didn’t worry about competing on price. I only worried about the quality of the service I provided. The free trainer saw many of my clients before they came to me instead. She unknowingly sent me work. People were getting what they paid for whether they paid $0 to her or $200 to me. Put it this way, the quality was comparative to the price.

Another example – Mel is one of the members in my Dog Matters Pro Masterclass where I teach everything about how I run my training business. She had run her business in her small town area for 7 years and the entire time, she had found it a struggle. And the trainers she was competing against? They were charging peanuts. She felt she couldn’t compete with that but she also couldn’t afford to drop her rates any further, she had to make a living!

I remember her emailing me full of doubt before she took the course – she really didn’t think it was going to work for her, because of the area she lived in and the fact she had already struggled for 7 years. She told me she’d rather close up shop than drop her rates any lower to a point she couldn’t survive. Joining the course was her last attempt to make her business work.

Within 11 days Mel had made the changes to her business and made thousands of dollars. Within a couple of months I got an email from her telling her she couldn’t believe she almost didn’t join and make these changes, and that in the past month, she’d made $8000 from private training clients! All this in an area with several cheap dog trainers and a belief that people won’t pay more, “in this area.”

So my friend, if you are willing to have some more belief in yourself, I can help you do the rest. I suggest you start by attending this free training so I can explain in more detail how I grew my dog training business into a lucrative career (and how we can work together even further if you want to take the next step into the Dog Matters Pro Masterclass, like Mel did), even in a small area where people apparently, “won’t pay.”

When People Just Don’t Want To Pay What Your Dog Training Service Is Worth

When People Just Don’t Want To Pay What Your Dog Training Service Is Worth

I hear it all the time that people don’t exactly get into dog training for the money. I certainly didn’t. I remember starting out thinking I’d be happy if I could just get one client per week for $50. I was aiming way too low. Truth be told, I was going into it seeing it as a little side hobby business. Everyone around me spoke about it and viewed it in the same way. Clearly this was just the way it was going to be. After all, I knew no one in my area, a regional town, was going to pay someone else much if anything to train their dog for them.

My mindset was totally wrong.


Eventually I reasoned that I have to aim at least a little higher. I figured if I just make a few hundred per week, I can cover my bills. The bare minimum. I’d have to rely on my husband’s job forever and we would never have more than the basics. At the time, this seemed preferable (and honestly still would be) to the full time job I was miserable in. At least if I were dog training, I’d be doing something I enjoyed – money isn’t everything. Right? Well money may not be everything, but it is important. It’s also important to charge what the results are worth, which for most trainers, is much more than what they’re currently charging. Why should dog trainers just accept scraping by while working their butts off all hours? It doesn’t have to be that way! It took me a while to figure this out and I wish I had sooner, but people will pay higher prices – because it is worth it. And you DO deserve it.

Realise The True Value

Think about it. You’re working closely with someone to improve something they’re struggling with that impacts their daily life. You can literally change their life for the better. You’re problem solving, thinking on your feet, adapting to circumstances. It’s no easy job! You’re spending your time not just with them and their dog but time researching and improving your skills, attending seminars, buying books, doing business paperwork and travelling in your vehicle. You’ve spent thousands on your education, on furthering it and on travelling. Not to mention the cost of the vehicle itself.  You put your heart and soul into it. You use all your energy and brain power to find the best solution. You and the results you can achieve are invaluable! Maybe you already believe this, but even though you know your services are worth a lot more, you’re scared to raise your prices. I get it because I’ve been there too. Sometimes you have to feel the fear and do it anyway and those are the times that usually lead to great things once you get to the other side.

Happy Side Effects of Charging More

When you charge more, you get clients that are truly invested and so they’re more likely to really put in the work. When you charge more, you may get less bookings. But you may be pleasantly surprised that you actually get busier. When people see higher prices, they see that this is a service with real value. And if you do get less people making bookings to start with, you’ll find you’re still being paid as much, but now you have more free time to grow your business, or to spend however you want.   And the people that do say no, the ones that don’t want to pay? They aren’t your clients. Let them go and focus on the ones that value you and what you can provide.


It didn’t take long for me to realise that I was seriously undercharging. I raised my rates gradually – this made sense as my experience grew with time. It also made it less scary than one big rate leap. But truthfully, it was because I still didn’t realise the full value of what I was offering and I still didn’t believe that people would really pay more. Enough to make a really good living. No more scraping by.  And if wanting to make more money sounds greedy to you, you might want to check out this post


I guess for some people they need to go through a gradual process. But I wish more dog trainers knew what was possible and that all they have to do is believe it. I know that sounds corny as but sometimes corny stuff is true. In fact, while we’re at it, I can take the corniness even further – I wish everyone knew that they could do and achieve so much more. That they could quit their jobs and run a business that looks exactly how they want it. First it takes that belief, then the work and the action to make it happen. But when it comes to putting in the work to make more money, there’s smarter ways to do it than slogging it out all hours seeing as many clients as you can for peanuts. I much prefer quality over quantity. I don’t like burnout and would rather not go there. I’d rather stay on top of my game for every client because I’m not exhausted and burnt out. And I’d rather get the more of the type of client that does their homework as best they can and really listens to my advice. Charging higher rates gets more of that and less frustrating clients – you know the ones I mean 😉  


If you want to learn more about how I changed my dog training business and raised my rates, even though I was scared to at first, and how it worked out better than I could have imagined, you should check out my free online training where I explain in more detail – register here